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Jenny Thornton
Director
MARKETING WITH A DIFFERENCE
Where brands grow.
The Life Process is a strategic tool that allows you to bring your brand to life allowing it to stand out in a cluttered environment. Use your creative flare whilst following a systematic process that will be tailor made for you, your brand and your team.
Follow the 7 steps >>
The Life Process
To Inform...
Explore everything that is known about the brand right now
To Assess...
Prioritise and cost your initiatives assigning ownership to each one
To Aspire...
Explore where you want to be positioned and what initiatives you need to follow in order to get there
To Create...
Create the solutions identified in the aspire stage
To Implement...
Bring to market the projects and changes
To Communicate...
Inform your employees of the exciting changes
To Evaluate...
Review the process and start all over again!
29 Kincora Avenue, Clontarf, Dublin 3 M: 087 2355287 T: 01 8338316 E: jennyt@indigo.ie W: www.jattconsulting.ie
The Life Process...
The life process is a marketing tool that includes these seven steps. The first step in the process identifies everything that is known about the brand right now. The second step allows the company to project forward and identify where they would like the brand to be in the future. The gap between the two is the work that needs to be done and this work involves the five other steps.
The Mini Module Life Process
This process is designed especially for small companies and it allows them to focus on where they should position their brand. It involves the first two steps in the Process and in addition jatt consulting provides a document that highlights how this new positioning can be implemented.
Our Philosophy
At jatt consulting, we want you to get value for your money! We believe that a lot of money can be wasted in marketing if your plans are not well thought through in advance. We therefore advise that you follow these steps
>> Think >> Design >> Implement
And remember that the marketing brief that you write, whether it is for a new advertising campaign or a new look, is key to the success of your plans. If you can’t write down what you want, then you surely won’t get what you want. The Life Process allows you to follow these simple steps and to make an impact with your budget.